Amita Oddo:

A Slice of My Life

Served with Empathic UX Design

Renaissance Woman:

**Strengths:** Empathy, Strategy, Relationships, Learning
**Experience Highlights:**
**Web Design:** 12 years - HTML, CSS, WordPress, Squarespace
**Research:** 3 years - Marketing, UX Research, Epidemiology
**Motto:** If you have to ask, don’t eat it.
**Myers Briggs:** ENFP
**Hobbies:** Cooking, Crafting, Hiking, Home Remodeling, Dog Training

Linkedin

Skills: An Overview

UX Design

User Personas, Wireframing, Content Creation, User Flows, Site Architecture, User Research, Sketch, Balsamiq, Adobe: XD Photoshop, Comp, InDesign, Illustrator

Examples from: Phase II of the Case Study

Design Thinking

Determining

the main purpose and goals of a project

Planning

how the content will be laid out and creating Site Maps

Strategizing

who to reach with the site and developing User Personas

Choosing

the colors, fonts, and images to use and creating a Style Sheet

Thinking

about how visitors move around the site and developing User Flows

Organizing

files and systems for other contractors or internal staff to utilize independently

Determining

the type of content to include

Processing

through the stages of the design process to create and re-create as needed

User Persona - compilation of notes and ideas about our target bride at StarHill Farms

User Flow to keep users engaged with the site but able to easily explore outside channels and review sites

Joy - Art and Photography Direction to fit the User Persona

Research

A/B Guerrilla Testing

Doing research for small businesses wasn’t a formal matter. I needed to get as much information as possible in a fast, organized way. One example of this was doing A/B Testing to determine the best platform for StarHill’s second website.

A brief under 60-second video glance at the A/B test comparison.

The A/B Testing showed that more users preferred the Squarespace version of the site. This includes both staff members accessing the site and potential customers viewing the site.

Real Life Research to create Healthier Communities

This is one of the few things I could share from my work at Galveston County. It’s a resource map that came in handy when gathering info about diseases in the county.
As an Epidemiology Investigator at the Health Department I conducted field research to gather information about the community regarding communicable disease and emergency preparedness. This included qualitative and quantitative methods. I collaborated with data experts, subject matter experts, labs, universities, and businesses to help determine levels of disease spread and create procedures and educational materials to slow the spreading. I also collaborated with other Epidemiologists in Texas and Nationwide (CDC) to address larger issues like Hurricanes and H1N1 Pandemic Flu.

Writing

Bringing thought to life.

I studied my first love, writing, extensively in my undergraduate program, and make a point to write something new everyday.

Here are a few links to current writing samples.

The Blu Cabin

This blog post was the compilation of a lot of efforts to create a space for events at StarHill. I did a special trip to the farm to take photos and work through design questions for staff to get this Cabin open for events. It’s beautiful.

Blu Blog Post

Support Malala

On a more personal note, this blog post is on my coaching site. I wanted to do a call out to my grandmother, who was deprived an education. She’s an inspiration to me, to make the most of my privileges as an Indian-American.

Malala Blog Post

Web Design

Coaching and Training

Coaching

Creating your own business identity takes self reflection. I loved this process with clients and wanted to learn more. Becoming a certified professional coach helps me guide conversations and encourage individuals on their journeys in life and business.

Being a coach also adds to my skills as a trainer. So far, I’ve trained several people on how to make websites who are now web designers themselves!

Certified Professional Coach (CPC) with the International Coaching Federation
Registered Yoga Teacher with the Yoga Alliance
Background in Training businesses and their employees on website access and best practices
Current Project: Coaches of Color Oregon - Developing Diversity and Inclusion trainings for the community with like-minded coaches.